The clever folks at NASA announced that they’ve identified seven potentially earth-like planets in a solar system not far from ours.
A mere 39 light years away, to be precise. In galactic terms, that’s practically next door.
After centuries of staring up at the stars wondering whether we’re alone, we still don’t have an answer. But we’re getting closer, because we’ve learned what to look for.
There’s a lesson here, among the stardust.
In marketing terms, NASA has an Ideal Client: a star roughly the size of our sun, with planets that are earth-sized and a similar distance from their sun. These planets have the best chance of containing water (and therefore, life).
By knowing exactly what they’re looking for, NASA can zoom in on the “ideal” solar systems and filter out all the “non-ideal” ones.
That’s exactly what you should be doing, stargazer.
Who are you looking to do business with in your solar system? Where do those aliens hang out? How can you solve their planet-sized problems? Once you know that, the rest is easier than doing the Kessel Run in less than 12 parsecs.
The other takeaway is that no matter how big our universe is, it’s only a matter of time before we find a solar system like ours. All that’s required is a little persistence and patience.
As in astronomy, so too in networking.
Keep on reaching for the stars, friends. And when you find what you’re looking for, don’t forget to phone home once in a while.
And if you can’t quite find that galaxy far far away, we’re always here to help. Drop us a line through our contact form and we’d be happy to schedule a chat. We may be able to help you build meaningful relationships with the aliens you do business with.
Let’s see what’s out there…