Port in the Storm

Thunder crashes overhead. Lightning strikes. And out of nowhere, your home business is weathering a full-blown storm.  You’re spinning in circles, bewildered. Soon you’re steering the boat while bailing water at the same time, wondering what happened.

Unexpected change is one of the great milestones of doing business. Your stomach might be tied in knots, but try to take a deep breath and remember you’re in good company. It happens to all of us, in every business.

Cue the movie music and grab a lifejacket. You’re faced with a serious decision. You, my friend, are stuck between the devil and the deep blue sea.

Decide to Sink or Swim

Let’s get real for a moment. Change is a pain in the ass at the best of times. It’s a glaring reminder that you didn’t have as much control over life as you thought. No matter how many routines we put into our lives to create the illusion of stability and control, every day is unknown.

But there’s good news. You can choose how to react.

Success is not final, failure is not fatal: it is the courage to continue that counts.”
~ Winston Churchill

It’s possible that disruptive change will open up opportunities for you and your business, if you keep your eyes open. In times of crisis, many people will quit, never seeing the gift that’s being handed to them.

But you are different. You’re an authentic networker. If you can capture this opportunity, you’ll set yourself apart as an entrepreneur and a leader.

Start by making one single decision: to seize this change, and use it to catapult toward your goals.

Are you on board? Good. Here’s your navigation map.

1. Hold onto your personal power.

When the tide turns, your confidence will grow strongest when you get as honest with yourself as you can. Drop your anchor and your boat won’t float away. Address any nagging feelings you had leading up to the change.

Most importantly, do not give your power away.

You have to resist playing the blame game right now. When you place blame, you are giving away your power. Here’s how to stand strong and keep your power in your own hands.

  • Do not blame this crisis or anyone involved for your past mistakes.
  • Do not turn the crisis into an excuse and let it stop you from pursuing your goals.
  • Do not spend any more time than necessary focusing on negative people.
  • Do not give up, slink into the corner and indulge in self-pity.

Instead, think about your biggest goal for a moment. That bright, shiny one. The one that makes you light up with excitement to live a better life. That goal is worth you standing your ground. Do not give your current problem any power to take your dream away from you. Resolve to take action.

2. Focus on your big goals.

Return to that big, shiny goal for a moment. What will it feel like on the day you achieve it? Who in your life will share it with you? Close your eyes, quiet your mind, and pretend you are there. Savour the glow of accomplishment.

This shake-up might mean you take a detour on the way to your goal. You may not get there the way you originally thought. You can be guaranteed that the universe shook things up to help you correct your course.

Find your port in the storm when the weather darkens. Let your goals shine like a lighthouse. Don’t lose sight of them for the discouragement you feel. Focus on your goals, and they will lift you out of discouragement into determination. What’s happening now is all part of your story. Keep going. Keep going. Always keep going.

3. Make peace with your new starting point.

Esther Hicks uses a wonderful analogy of a GPS system navigating you from point A to point B.

Esther explains that when you turn on Magellan, it simply asks two things: where you are now, and where you wish to go. Magellan doesn’t care where you have come from. It doesn’t care how you feel about your current location. It doesn’t care about your baggage or your failure. It only wants to know where you are, and where you’re headed.

Where you are, and where you’re headed. These are the two critical points you absolutely must figure out. You already know where you are. All you have to do now is plot your destination.

Maybe you’re already clear where you’re trying to go, and just frustrated at this curve in the road. If you are halfway to your goal and it looks nothing like your final destination: don’t despair. It just means you just haven’t arrived yet. Trust that the destination will come. But you must first make peace with present circumstances.

4. Assess.

When you are faced with a change, a choice, or a crisis in network marketing, address it like a professional. Crisis is a sure sign that you need to perform a business assessment. You have to identify what’s working, and what isn’t.

You can do this two ways: analyze your situation, or trust your gut reaction. I’d suggest both.

First, look at your risks. What isn’t working? How much is under your own control?

Next, examine your opportunities. As a result of this storm, what new opportunities are available that you didn’t have before?

Finally, check in with your intuition. When you focus on the things within your control, what does your gut instinct say? What decision feels like you’re paddling upstream, and which decision feels downstream? Chances are, you’re right.

5. Decide.

Now you have to make your decision: what steps to take next.

Only you can decide for yourself, but here’s my best advice: move forward based on the opportunities you’ve identified.  Don’t cower in fear of the unknown. A sudden change is also an unexpected chance to target your goals with renewed energy.

6. Set your course.

In ye olde sailing days, long before Google Maps, British ships would carry a cage of crows on board. When a boat was at sea, they’d release the crows, and behold! They’d fly straight to the nearest land. Hence the saying “as the crow flies,” meaning the most direct route to one’s destination.

When you are overwhelmed with information, there’s a great principle to help you cut through the noise.  It’s your own cage of crows, and it’s called the Pareto Principle.

The Pareto Principle states that 80% of effects come from 20% of causes. It’s used in all kinds of applications. But how can you use it now, in this time of change? It’s simple.

Figure out what 20% of information or activity is going to get you 80% of your return as you move ahead. And focus your efforts on that 20%.

7. Launch your ship.

Do the necessary preparation, and no more. Don’t get lost in information overload. Let your goals guide you and move forward with conviction. If you’ve followed the last six steps, taking action should be no problem.

In network marketing, of course, your ship has a crew. You may be in a position of leadership, in which case all eyes are on you! By holding on to your power, refocusing on your goals, and moving forward with purpose, you will lead with confidence.

As an authentic networker, here’s what I hope you take from this article:

  • Stay true to yourself, and especially your goals, in times of difficult change.
  • Operate as if pulled by opportunity, and not driven by fear.
  • Lead others through the change by finding your own posture.

Now, go forth and find that treasure.



I would love to hear your inspiring stories. How you have created opportunity in times of change? How have you picked yourself up and found your confidence? Share with our community in the comments below, or on our Facebook page!

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